**IN-PRODUCT GUIDE**

# An expert guide **inside your product**

Static tours point at features. A 1mind In-Product Superhuman answers real questions in context, walks users through setup and workflows, and nudges the moments that drive activation, upgrade, and expansion. Because it shares a Brain with your website and sales Superhumans, onboarding never starts from zero.

[See a Demo Now](/content/use-cases/product-guide#Mindy/index.html) [Talk to us](/content/contact-us/index.html)

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**Live on this page**

## Do not take our word for it.

## **Ask Mindy.**

Mindy is a **1mind Superhuman**, live on this page. Ask her about in-product guide, pricing, integrations, or anything else, and she will walk you through a workflow and answer setup-style questions the way an in-product guide would. This is the product doing exactly what the rest of this page describes.

1mind

# Give Every Buyer and Customer a Delightful Experience

We believe the future is buyer-first with your best expert help in the moment they want it, from first touch to renewal. No handoffs. No waiting. Ask Mindy to show you.

Talk to MindyEN

**The problem**

## Your users hit friction alone.
Then **they churn quietly**.

In a product-led motion, activation is everything — and most of it happens with no human in the loop. Users hit friction during setup, cannot find the answer, and leave before they reach value. Human coverage cannot scale to every trial user and every in-app moment, and a static walkthrough cannot handle an off-script question.

**Activation over trial**

No guide

With guide

**What it does**

## A knowledgeable guide
at **every in-app moment**

**Walks users through interactive demos of features they haven't adopted yet** Not a static tooltip — a live, in-app walkthrough using the user's own data, ending with the toggle in their hands. Adoption becomes expansion revenue.

Answers **product and workflow questions live**, inside the app.

Guides **onboarding** and **setup**, including complex technical configuration.

Nudges **activation**, **trial-to-paid conversion**, and **upgrademoments**.

Supports **PLG self-serve motions** where there is no human to assign.

Carries context from the buyer's pre-sale conversations **into the product**.

Detects when it should not answer and **stays inside your guardrails**.

**proof**

## Engaged users convert.**By a lot.**

**Enterprise no-code
application platform**

**4x**

**higher conversion for engaged in- product users**

Users who engage the in-product Superhuman convert at roughly 20%, versus about 5% for users who do not. It made increasing the Superhuman's in-product visibility an internal priority.

**+153%**

**Starter purchases**

HubSpot's biggest lift came from adding interactive product demos into Superhuman Fiona and running her sitewide, including the product experience — first deployed where they had no human coverage, then expanded to multiple Superhumans across the lifecycle.

**Expanded into onboarding, CSM, and PLG**

After a 14× ROI on the website use case, ZoomInfo approved expansion into onboarding, CSM, and PLG Superhumans — all on the same Brain.

HOW IT FITS

## 1 brain across
the  ‍**whole buying journey**.

In-Product Guide is the post-sale extension of one connected journey, and its advantage is memory. Because one Brain remembers the buyer from their first website conversation, the in-product guide does not treat a new user as a stranger. It knows what they evaluated and where they are likely to get stuck.

[****01** ‍  ‍ **Website & Inbound** ‍ **‍**** \
\
Capture the buyer and qualify intent.](/content/use-cases/website-inbound/index.html)

[****02** **Ride-Along**‍ **‍**** \
\
Bring that context onto the live sales call.](/content/use-cases/ride-along/index.html)

[****03** **In-Product Guide** ‍ **‍**** \
\
Carry it past the sale into onboarding and activation.](/content/use-cases/product-guide/index.html)

[****04** **Customer Success** ‍ **‍**** \
\
Sustain adoption, retention, and expansion.](/content/use-cases/customer-success/index.html)

Most customers start on the website, then expand into In-Product on the same context graph.
No re-platforming.

## **Turn activation into your growth engine.**

See an **In-Product Superhuman** guide your users to value, and to the upgrade.

[Get a Demo Now](https://1mind-website.webflow.io/#ask-Mindy)