Product Growth Calculator

Your Funnel: Inputs

Current PLG Metrics

• PLG free trial users per year
• Trial to paid conversion rate (%)
• Average deal size ($)
• 1mind investment

1mind impact from trial to paid

• % expected lift
  • Relative increase, e.g. 20% means going from 5% to 6%

Current State

• Conversion Rate: 5%
• Closed Won Users/Year: 5,000
• Annual Revenue: $50,000,000

Projected State

• New Conversion Rate: 6%
• New Closed Won Users/Year: 6,000
• New Annual Revenue: $60,000,000

1mind impact

• Incremental Users: 1,000
• Incremental Revenue: $10,000,000
• ROI Multiple: 67x
• Payback Period: 0 months